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BS ISO 16355-2:2017

$198.66

Applications of statistical and related methods to new technology and product development process – Non-quantitative approaches for the acquisition of voice of customer and voice of stakeholder

Published By Publication Date Number of Pages
BSI 2017 52
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PDF Catalog

PDF Pages PDF Title
6 Foreword
7 Introduction
9 1 Scope
2 Normative references
3 Terms and definitions
4 Basic concepts of QFD
10 5 Integration of non-quantitative voice of customer (VOC) and voice of stakeholder (VOS) acquisition with customer research methods
5.1 VOC and VOS acquisition support for market research methods for product development
5.2 Voice of customer and voice of stakeholder acquisition outline
6 Types of new technology and product development project for which VOC and VOS can be acquired
11 7 VOC and VOS acquisition team membership
7.1 QFD uses cross-functional teams
7.2 Core team membership
7.3 Subject matter experts
7.4 VOC and VOS acquisition team leadership
8 Tools for VOC and VOS acquisition and analysis
8.1 General
8.2 Seven management and planning tools
12 9 New technology and product development voices
9.1 Voice of business
9.1.1 General
13 9.1.2 Strategic planning
26 9.1.3 Business goals for projects
28 9.1.4 Identify project constraints
9.1.5 Project scope
30 9.2 Voice of customer (VOC) or stakeholder (VOS) (non-quantitative)
9.2.1 Identify customers or stakeholders
32 9.2.2 Marketing perspective and engineering perspective of customers and their activities
35 9.2.3 Prioritize customers or stakeholders
37 9.2.4 What is contained in the voice of customer (VOC) or voice of stakeholder (VOS)
9.2.5 Sources of VOC or VOS
47 Bibliography
BS ISO 16355-2:2017
$198.66